A Great Initiative for a much talked about problem!

When the title of my post includes the word “problem”, it is quite evident that I will be discussing one among so many problems around us. Yeah, there are so many problems around, you know, it’s quite depressing, but then that allows for a lot of scope of improvement as well. 😀

It sometime gets tough to choose among so many problems to talk about just a few. So, how do I decide which one to discuss on my blog, which issue to highlight for people to get aware and express their opinions on?

Well, it’s simple as I see it. I don’t just like to discuss the problem unless there is a a positive action for the same that I can do, or at-least highlight, because to be honest, we all are tired of hearing about the problems, what we need are some innovative and interesting solutions. This is what has encouraged me to write this post. An innovative,  interesting and encouraging initiative by Domex. 🙂

The Problem

India, in the 21st century, still has 597 million people defecating in the open. This is mainly due to lack of sanitation facilities. Lack of toilets and the lack of hygiene amenities are the reason for feeble health and a rise in ailments. Women are most impacted by the lack of sanitation facilities in our country. They face major issues related to health and safety which also impacts their dignity.

I am sure, we all must have heard similar school of thoughts in various different words. So, I won’t dwell upon the problem too much, but rather would like to highlight and discuss a nice and healthy initiative started by Domex: http://www.domex.in/ for the above mentioned cause. It is the “You Click Domex Contributes” initiative.

I studied the whole concept, the work that has been done, the why’s how’s and what’s about the initiative and I would like to give a walk through of the story using screenshots of the Domex website. I must say Domex is seriously doing a commendable job. Cheers 🙂


The “You Click Domex Contributes” Initiative


This slideshow requires JavaScript.

The above screenshots give a glimpse about what the initiative is all about, who is it helping and most importantly, why is it important. But a lot of initiatives are thought of, some even get implemented, but the main thing is to get positive results and a continuous progress. The progress for this initiative has been strong and powerful. In a short period of 1 year, Domex has initiated programs in 2 states; that of Maharashtra and Orissa. The aim was (Domex Toilet Academy Program):

About The Domex Toilet Academy
Domex, HUL’s flagship sanitation brand, currently runs the Domex Toilet Academy (DTA) programme. Domex Toilet Academy was launched on 19th November 2013. It aims to become a sustainable and long-term solution to provide sanitation that benefits the local community and helps stimulate the local economy. The Toilet Academy makes toilets accessible and affordable, while promoting the benefits of clean toilets & good hygiene. Our effort has resulted in bringing the change in the villages of Maharashtra and Orissa and we aim to build 24000 toilets by 2015 in rural areas faced with the problem of open defecation.

Some encouraging results: http://www.domex.in/index.php?v=3410000#!contribution

This slideshow requires JavaScript.

Read the success stories: http://www.domex.in/stories.php#

Domex also joined hands with UNICEF to support the cause. More can be read about the same here: http://www.domex.in/index.php?v=2610000#!partnership It surely shows their determination and  seriousness for the issue.


This is the least I could do. I wish you contribute too. 🙂

You can bring about the change in the lives of millions of kids, thereby showing your support for the Domex Initiative. All you need to do is “click” on the “Contribute Tab” on www.domex.in and Domex will contribute Rs.5 on your behalf to eradicate open defecation, thereby helping kids like Babli live a dignified life.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s